Lotus has taken a huge step in its quest to position itself as a British alternative to Porsche. It was done this by launching a division called Advanced Performance.

Lotus Advanced Performance which is run by a former Aston Martin executive is going to design and building one-off and few-off models. These are among other tasks.

Lotus – Customization with Freedom

Operating a program that most high-end and specialty carmakers will give their customers some degree of freedom. It is in terms of customization. Until now, Lotus was mainly an exception to this rule. Therefore, it does hope to make up for a lost time. Thereby giving its Advanced Performance division a surprisingly long list of responsibilities. First, the department is going to be responsible for building “ultra-exclusive and unique vehicles.” They will not be part of the firm’s regular-production line-up. Actually, one of these does look like it does draw inspiration from classic Formula One cars. The details are few and far between. The massive rear wing does speak volumes about the kind of halo cars that will be seeing in the not-too-distant future.

The limited-edition models and developing race cars that will be designing also fall within the scope of Advanced Performance’s responsibilities. In fact, buyers can customer their car. Also, they will be able to select different paint colors, trim materials, and upholsteries. There are optional extras and plus a range of Lotus-branded accessories which will also emerge from Advanced Performance’s headquarters.

The chance to immerse customers and enthusiasts into the Lotus world is important, too. Advanced Performance is going to organize tours of the brand’s production lines. Then organize driving academies around the world. It will be including on the Hethel test track in England. They should prepare “money can’t buy” opportunities for clients. Yet, there is no word yet on what these experiences will look like; more information should emerge later in 2022.